Fernhollow Kettle Works, an invented company Sales review, July to September 2026

Revenue grew 18.7 percent on last year, and teaware did most of the lifting.

The quarter closed at $1.66M against a target of $1.62M. Three of five regions beat plan. Coast and Islands fell short, both on stock, not demand.

Headline figures

Revenue
$1.66M
18.7% on Q3 2025
Orders
27,800
14.2% on Q3 2025
Average order
$59.78
3.9% on Q3 2025
Share of target
102.6%
$42K over plan

Where the growth came from

Monthly revenue, last twelve months

Each month ran ahead of the same month a year earlier. September set a record.

Revenue by product line, by quarter

Teaware added $93K on the previous quarter. Refills keep climbing as the installed base grows.

Revenue by region against target

North and Midlands cleared plan by a wide margin. Islands missed by $26K.

Orders per week through the quarter

Weekly orders rose from 1,840 to 2,590 across thirteen weeks.

Regions at a glance

Region Revenue Target Share of target On Q3 2025
North $498K $460K 108.3% +24.1%
Coast $421K $440K 95.7% +12.2%
Midlands $356K $330K 107.9% +22.3%
Islands $214K $240K 89.2% +6.5%
Online direct $173K $150K 115.3% +31.1%
All regions $1,662K $1,620K 102.6% +18.7%

What happened

The enamel teapot range launched in the second week of July and sold through its first run in nineteen days. That one range accounts for most of the teaware gain.

Coast and Islands both ran out of the 1.5 litre kettle in August. Orders were there; stock was not. The second kiln line comes on in November.

Online direct is still the smallest channel and the fastest growing. Its average order is $71, well above the shop average.

Watch next quarter

  • Kettle stock cover for Coast and Islands before the gift season.
  • Whether teapot buyers come back for refills within ninety days.
  • Freight cost per order, up 4 percent since June.